Op deze manier ben ik in de wereld van content marketing terecht gekomen en heb ik de sociale media accounts van EMN verder uitgewerkt. Onlangs hebben we de kaap van 11000 volgers gehaald met onze Instagram account. Facebook blijft iets achter met 4000 volgers op het moment (31/01/2019). Deze internet-marketing-know-how pas ik nu ook toe voor sommige bedrijven in de elektrische motorfiets wereld. En dat zet op zich dan weer andere deuren open … Boeiend!
Meer op Electric Motorcycles News
Is Studio Salens actually a graphic design agency, video company or a skateboard manufacturer? And what about these electric motorcycles?
Guy Salens: “I can imagine people are getting a bit confused by what they see and hear about my studio … In fact, it is very simple: it’s all about creativity. I can hardly limit myself to one discipline (such as graphic design). With all the possibilities available today, I always learn new things and I integrate them into my service package to my customers.”
Of course I am fascinated by shapes, colours and typography. This is where it all starts. Very fascinating to shape fragments of information into a clear brochure or annual report (Print is not dead yet …). Or developing a strong and clear logo … the first step towards a clear positioning of your corporate identity. Today I want to present myself as an individual designer with experience in design in off- & online communication.
Recruitment videos for social media
But it’s not limited to static design. Experimenting with moving images for example. A few years ago we already saw the potential of using videos in the communication mix. Online videos are the fastest growing marketing medium online. With our product vacature.film I realize in-house short job videos that can be distributed via social media. For companies, organizations, cities and government institutions, vacature.film is a new recruitment tool.
Bandz Skateboards is the Belgian brand originally created by my son but now incorporated at Studio Salens. Studio Salens is going to design some new collections for Bandz in the future and boost their marketing. After a turbulent start, this brand still has a lot to offer!
Electric Motorcycles News
With the website of Electric Motorcycles News (EMN), I have been bringing an international overview of electric motorcycles and scooters since March 2017. Electric Motorcycles News (EMN) has the ambition to grow into a real E-community: this website wants to show that there are a lot of international initiatives and a need for information. Many teams are still too much on their island and miss the general public.
Updating this website, I discovered the world of content marketing and I further elaborated the social media accounts of EMN. Recently we have reached 10000 followers at our Instagram account. I now also apply this internet marketing know-how for some companies in the electric motorcycle world and my clients.